Climate change doesn’t respect borders, and it must therefore be addressed globally. And to address the fact that both food production and climate change are continuously evolving, we must continuously update our analysis of food production and climate change. As a result, analysis and awareness raising, multingually and multinationally, are the main areas of action for No More Bull.
No More Bull can expect support from rock stars who’ve become vegetarian or vegan. Those stars include Paul McCartney, Gwen Stefani, Ariana Grande, Adele Atkins, Chris Martin, Shania Twain, Nelly, and many others. Already, the Meat Free Mondays campaign performs tabling at concerts by Paul McCartney worldwide, with local activists staffing tables stacked with various materials to engage concert-goers and promote climate-friendly eating. No More Bull will expand such tabling to other concerts – and to college campuses, eco festivals, organic supermarkets, and even sporting events.
No More Bull will solicit bids from food industry leaders to be sponsors, who’ll earn preferred status if they’ll work with event venues’ food stands to offer better alternatives to livestock products on an ongoing basis. No More Bull will provide product samples using food trucks stationed in strategic parking places. Contests will further raise awareness of No More Bull, with prizes to include meeting sport and rock stars, for whom incentives will be devised to ensure their active participation. To achieve the unique aims of No More Bull, the following activities are being planned:
- launch of a No More Bull crowdfunding campaign in April 2015 (centered around Earth Day), to fund development and dissemination of No More Bull materials, including climate analysis and meal planning resources;
- partnering with like-minded individuals and groups – notably, with Live Earth 2015, organized by Pharrell Williams and Al Gore – to have No More Bull activities accompany concert events, and possibly to organize a No More Bull climate concert to accompany the UN climate conference in Paris from 30 November to 11 December 2015.
- brainstorming with partners about other possible activities (such as a No More Bull volunteer program, Ambassador program, giveaways such as t-shirts and wristbands, Google Hangout Chats, videos).